I was wrapping up a review this week – it was a pretty neat iPod/MP3/PC audio player with a wireless iPod dock. It has a couple of speakers and is a nice sleek “lifestyle” (which is code for ‘a tad overpriced but nifty’) product.

Well one of the cooler things about the product was a nice application that allows you to control the device via the PC… set EQ, loudness controls, default input selection, etc. It’s like a mini receiver controller and the PR company sent it to me via email, saying it was available to users…

Except that it’s not… at least it’s not locatable on the website. So I mentioned this – and they gave me a link to the file online for download….

Which was nice, but it STILL wasn’t on the website as a link… so HOW in the world is anyone going to find it, except that I can personally give everyone who buys the device a forwarded email link.

Of course everyone can read my review… that goes without saying, but will 100% of all purchasers read my review? Hey, I value Audioholics, but even we don’t have 100% market penetration!

So I emailed back telling her that the link was nice but it’s still not available to Joe Consumer and coudl they please remebdy it. I gaver her the exact page that it shoudl be on and how I thought everyone would take the rather obvious Support > Downloads path to locate it.

Here is her reply:

Re: your message about the audio control software download, I understand where you’re coming from. Mondo does as well.

But the main reason they’re not promoting the software more visibly is that there is much greater interest from the pro channel in the current version. Updated software, including a pro and consumer version, is planned.

Asphinctersayswhat? I don’t get it… sometimes I think that some companies are run by little sniveling bean counters who have no idea how things work or how to capitalize off the most successful aspects of their products…

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