As always, the road to CEDIA is paved with phone calls. Lots of them. You can tell the competency of the PR company by how soon they begin sending product info and inquiring about booth appointments of those going to the show. The good companies (there are only a few of these) prep early and dribble email-based news and phone calls weeks before the show.

The companies staffed with morons who wouldn’t know how to promote a pile of poo to a fly colony, start calling and emailing about 7 days before the event.

This happens every year. Like clockwork. Read more…